Web Survey Bibliography
In recent years, Web surveys have become a standard survey mode. So far, online questionnaires resemble their paper counterparts to a great extend: online measurement instruments rely mostly on visually presented written questions with associated response categories. However, compared to paper and pencil questionnaires Web surveys allow for a richer communication with the respondent: graphical elements, pictures, and animated GIFs are used to enhance the appearance of web pages. As a result some Web surveys make use of a humanized interface, e.g. a picture of the investigator, pictures of people performing activities that the respondents are supposed to report on and the like. Earlier studies could demonstrate that those low-intensity humanizing elements have no or only marginal effects on the responses obtained. However, with the wide spread availability of broadband Internet connections video and/or audio are being used in Web surveys as well. Accordingly, in this study we will assess the impact of pre-recorded video clips of interviewers reading the questions to the respondents. We will focus on the effects of this new way of transmitting the questions on question understanding and response errors. We assume that the audio-visual channel changes the cognitive processing of the questions und thus the responses obtained. The paper reports results from a field-experimental study on the impact of video support in Web surveys on question understanding. Within a Web survey among university students a standard interactive online questionnaire was used. A random sub-sample answered a version of the questionnaire that consists not only of written questions but of corresponding video files of interviewers reading the questions to the respondent. 800 respondents were randomly assigned to either of two versions: (1) a traditional text-based version of the questionnaire, (2) a video-enhanced version using a human interviewer. The survey covered a variety of questions on relationships and sexual behaviors including several highly sensitive items on sexual practices, sexually transmitted diseases and the like. Using a series of split experiments on question order and question understanding we will assess to what extent the processing of the questions is affected by the presence or absence of the interviewer. Based on the findings we will develop a heuristic model of the impact of various communicative channels on the cognitive processing of survey questions.
Web survey bibliography (4086)
- Statistical Foundations of Cell-Telephone Surveys; 2008; Wolter, K., Smith, P.
- Wireless-Mostly Households: Estimates from the 2007 National Health Interview Survey; 2008; Blumberg, S. J., Luke, J. V.
- The Impact of the Spacing of the Scale Options in a Web Survey; 2008; Kennedy, C., Tourangeau, R., Conrad, F. G., Couper, M. P., Redline, C. D.
- Experiments in Visual Survey Design for Mobile Devices; 2008; Peytchev, A., Hill, C.
- Computing Metrics for Online Panels; 2008; Callegaro, M., DiSogra, C.
- 2006 Canadian Census Internet Mode Effect Study; 2008; Grondin, C., Sun, L.,
- Mode Effects on In-Person and Internet Surveys: A Comparison of the General Social Survey and Knowledge...; 2008; Smith, T. W., Dennis, J. M.
- Cell Phone Survey Sampling and Weighting; 2008; Battaglia, M. P.
- An Analysis of Mode Effects in Three Mixed-Mode Surveys of Veteran and Military Populations; 2008; Rachev, B., Yang, M., Davis, D., Szoc, R.
- Cell Phone–Only Household in a National MailSurvey: Who Are They?; 2008; Han, D., Cantor, D.
- Statistical Challenges Facing Cell Phone Surveys; 2008; Battaglia, M. P., Frankel, M. R.
- Cell Phone–Only Research at Arbitron: Statistical Analyses; 2008; Griffi, R.
- Identifying Nonresponse Bias Using a Survey Subset in Follow-Up; 2008; Gordek, H., Lynch, J., Chen, P., Morgan, T.
- Surveying Cell Phone Numbers in the United States; 2008; Lavrakas, P. J.
- Redesigning the American Community Survey (ACS): Computer-Assisted Personal Interview Sample; 2008; Castro, E. C., Hefter, S.
- Using Paradata to Actively Manage Data Collection; 2008; Laflamme, F., Pasture, T., Talon, J., Maydan, M., Miller, A.
- Survey Respondent Incentives: Research and Practice; 2008; Groves, R. M., Harris-Kojetin, L., Kulka, R. A., Mooney, G.
- Internet Surveys: Can Statistical Adjustments Eliminate Coverage Bias?; 2008; Dever, J. A., Rafferty, A., Valliant, R. L.
- Summary Report of a Survey of Learning Space Design in Higher Education; 2008; Grummon, P.
- Join the research - participant-led open-ended questions ; 2008; Verhaeghe, A., De Ruyck, T., Schillewaert, N.
- Optimising the language of email survey invitations; 2008; Moskowitz, H., Martin, B.
- How to Conduct Surveys: A Step-by-Step Guide; 2008; Fink, A.
- What's Really Important?; 2008; Grapentine, T., Teas, K. R.
- Top concerns for our industry; 2008; Grapentine, T.
- Surveys by Design; 2008; Hopewell, N.
- Measuring social desirability in web surveys through client-side paradata ; 2008; Van Acker, F., Theuns, P.
- Comparing the Reliability of Responses to Telephone-Administered versus Self-Administered Web-Based...; 2008; Rankin, K. M., Rauscher, G. H., McCarthy, B., Erdal, S.
- Can the internet replace postal surveys?; 2008; Sullman, M.
- Maximising response rates in household telephone surveys; 2008; O'Toole, J., Sinclair, M., Leder, K.
- Web Mining: A Survey Of Current Research, Techniques, And Software; 2008; Zhang, Q., Segall, R. S.
- Does a Probability-Based Household Panel Benefit from Assignment to Postal Response as an Alternative...; 2008; Rookey, B. D., Hanway, S., Dillman, D. A.
- Panel surveys go mobile; 2008; Weber, M., Denk, M., Oberecker, K., Strauss, C., Stummer, C.
- How accurate are self-selection web surveys?; 2008; Bethlehem, J.
- Antecedents of Anonymity Perceptions in Web-based Surveys; 2008; Whelan, T. J.
- Internet Research: Developments, problems, and potential; 2008; Welker, M., Matzat, U.
- Longitudinal tracking of voter perceptions during the 2007-2008 election cycle using a probability-based...; 2008; Tompson, T., Lawrence, M., Subias, S.
- Individual payments as a longer-term incentive in online panels ; 2008; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Universal Design for Web Surveys: Practical Guidelines; 2008; Matulewicz, H., Coburn, J.
- An Iranian Experience of Internet Surveys; 2008; Khoshgooyanfard, A. R.
- Developing the Online Survey ; 2008; Gordon, J. S., McNew, R.
- Online image quality surveys based on response time; 2008; Rasmussen, D. R.
- Eliciting Subjective Probabilities in Internet Surveys; 2008; Delavande, A., Rohwedder, S.
- A Comparison of Item Nonresponse in Web and Pen-and-Paper Surveys of Sexual Behaviour; 2008; Evans, A. R., Elford, J., Bolding, G., Wiggins, D.
- Parallel Phone and Web-based Interviews: Effects of Sample and Weighting on Comparability and Validity...; 2008; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Modern Telephony, the Web and Survey Management; 2008; Olsen, R. J.
- Mobile Web Survey Design; 2008; Peytchev, A. Hill, C.
- Impact of new technologies in data collection methods; 2008; Callegaro, M.
- Integration of the web into survey data collection: Balancing costs and errors; 2008; Vehovar, V., Berzelak, N., Lozar Manfreda, K.
- Response Non-Differentiation and Response Styles in Web-Based Studies: Causes and Consequences ; 2008; Frisina, L. T., Thomas, R. K.
- Communicative Channels, Cognitive Processes and Question Understanding: Results from a Randomized Field...; 2008; Fuchs, M.